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avatar for Dave O'Flanagan

Dave O'Flanagan

Founder & CEO
Talk: Reality v. the hype: is AI in marketing “fake news”?

AI has fuelled endless speculation, newspaper headlines, books and films since the 1950s. The hype intensified further still in the last decade with a “digital revolution” that would solve every imaginable problem promised. But has AI lived up to its billing? In this session, Dave O'Flanagan, CEO Boxever will explore what AI has delivered so far in the world of customer experience and marketing, what it hasn’t, and the reasons why. Sharing experience and specific example use cases he has gathered from delivering “real world” solutions to some of the world’s leading brands, he will outline practical steps to take AI beyond science fiction and make tangible inroads to improving customer experience and marketing.

Dave O'Flanagan is a software executive and entrepreneur with two decades of experience building enterprise solutions for industries including mobile telecoms, document management, and travel. As co-founder and CEO of Boxever, he’s driven product development and led his team to secure ~$22M in funding (investors include Polaris Partners, Frontline Ventures). In past roles, Dave has managed over 70 engineers to deliver complex projects to Tier 1 airlines and mobile operators. Dave is passionate about big data, analytics and new architectures to support petabyte-scale data processing. He holds an MSc in Computer Science and a BA in Mathematics from Trinity College Dublin.

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